Nonprofit Initiative
A fully articulated strategy for communicating on the Internet
is crucial for any organization that has to make the most out
of every dollar. Nonprofit organizations working for progressive
change must understand how people use the Internet, who their
users are and how to realize maximize potential from the Internet.
Marketing and promotion is also crucial to the overall success
of any Web program. You can build the greatest Web site and
it will be for naught if you don't get traffic and meet user
expectations. As part of our strategic consulting, iPlan can
demonstrate how to market on the Internet using advertisement,
email and listserver strategies and cooperative initiatives
with other progressive organizations. To see a list of the
nonprofit organizations we have provided services to please click
here.
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Strategy |
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Our nonprofit clients often have little
to spend on marketing, maintenance and management. Close
attention to getting the most value for the dollar is an
essential part of an overall Internet marketing strategy
and site management plan. This includes analyzing site
traffic and usage statistics to learn what works and what
doesn't, where users enter and exit the Web site and how
long they stay. |
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Internet Marketing Plan |
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Online marketing should not be removed
from your off-line communication strategy. iPlan will work
with agencies to integrate your branding and messaging
online with what is being done with print brochures and
other marketing materials. Internet Marketing Plans should
map to the ongoing marketing efforts of the organization
so the branding experience is complete. |
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Design |
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Web sites with a clean style, intuitive navigation and
fast-loading pages produce the optimal user experience.
A well-designed Web site will get its message delivered
quickly. Our clients need sites that deliver context
and inspire people to care about issues and to get involved.
Sites that feature a lot of bells and whistles, that
not all users can see, don't serve this purpose well.
We create sites that are graphically engaging and accessible
to a broad range of Internet users.
Web sites are "anchored" by a logo. At its best, a logo
makes a strong first and a lasting impression. iPlan
has talented designers on staff who can help you by designing
a logo that works with your branding and for the online
experience. Or we can work with your public relations
or advertising agency to bring current design creations
to the Web.
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Content Management |
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iPlan develops Web sites that allow you
to update your site's content without knowing HTML, using
a browser environment, so the system can be accessed anywhere
in the world. The heart of the most sophisticated Web sites
are the databases that run "behind the pages". We use a
database environment to maximize Web interactivity and
to manage content delivery. |
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